About Me

Let me tell you a little about myself, before we talk about you.

After years in the world of strategic marketing and communication, working in great companies with best in class professionals and after taking many decisions transforming brands by prioritizing efficiency and effectiveness, I enhanced my "game changer" profile and decided to embrace my passion in a project of my own.

I have been on this path for 25 years and if there is one thing that experience has given me, it is the knowledge that it is not always easy to pair the best team with the project we have in mind. It is this notion and all my experience that I am making available to the business market, addressing the main sectors and communication players with a good perspective of the Sustainability area.

The passion for brands comes from way back. My career began at advertising and public relations agencies, and after an incursion through SonaeCom, I accepted the challenge of leading Marketing and Communication at Siemens, where I worked in an international and multinational context.

With Portugal in my heart, and Galp, I coordinated the team responsible for the brand identity strategy and its corporate and international portfolio. I left the company as General manager of the Galp Foundation. After a brief stint as COO of Omnicom media group Portugal, I decided to open my own marketing Advisory company. That same year I launched the book "Manual de Sobrevivência para o Mundo Corporativo" in Portugal and Brazil.

In 2020, I was nominated Marketeer of the year by Grupo Multipublicações and, with equal pride, I was in the top 5 most admired marketeers in Portugal in 2022 (Scopen).

I have a degree in Marketing from ISCEM (Instituto Superior de Comunicação Empresarial), a post-graduate degree in Management from Universidade Nova de Lisboa, advanced training in Energy Management from AESE Business School and complementary training in Future, Strategy Design and Innovation from ISEG and Sustainable Business Strategy from Harvard Business School.

I am a marketing professor in some universities (Católica Business School of Porto, IADE, ISLA) and a regular presence in events where I speak about the business world, appealing to all those who seek to always achieve the best, both of the opportunities that arise and of themselves.